Workshop: The Art of Storytelling

We're excited to have Dennis Chow lead an in-person workshop on The Art of Storytelling

“The Power of Storytelling in Product Management” is an interactive workshop designed to transform how product professionals communicate. In this immersive session, we’ll first explore a structured storytelling framework and real-world narrative devices used by the best PMs to align teams, influence stakeholders, and drive product adoption. Then we’ll shift into guided exercises where participants apply the framework to high-stakes, realistic scenarios drawn from startup to scale-up settings.

Whether you’re pitching a bold product vision, rolling out a new prioritization model, or rallying your team around a shared metric, this workshop will help you craft messages that stick—and stories that move people.

Learning outcomes:

1. Master the Storytelling Quadrant Framework: Learn how to tailor your message based on content (abstract vs. concrete) and objective (instruct vs. influence) to maximize clarity and impact.
2. Apply Narrative Devices to Real Product Challenges: Use storytelling tools like “The Puzzle Piece,” “Raise the Stakes,” and “The Grand Vision” to frame ideas, guide decisions, and inspire action in cross-functional settings.
3. Practice Strategic Communication Through Scenario-Based Exercises: Develop storytelling muscles by working through hands-on exercises that mirror real-world situations—from onboarding redesigns to executive board pitches.

Target Audience:

This workshop is designed for:

1. Individual Product Managers (Associate to Senior): Seeking to improve communication with designers, engineers, and stakeholders, especially during planning cycles or roadmap presentations.
2. Product Leaders (Directors, Heads of Product, VPs): Looking to scale influence across the org, align product strategy with executive vision, and mentor their teams in better communication.
3. Founders and Early-Stage Builders: Who regularly pitch product visions to investors, partners, and new hires, and need to create alignment with limited time and resources.

Demographics & Interests:

• Working in B2B SaaS, FinTech, HealthTech, EdTech, or infrastructure tools
• Experienced in Agile product development
• Interested in improving stakeholder alignment, customer storytelling, and internal influence
• Frequently involved in strategy formation, roadmap communication, and team enablement

Instructor Bio:

Dennis Chow is a product management veteran based in Toronto. His experience in technology product management spans over 20 years across a range of B2C and B2B companies in a range of industries: telecom, payments, fintech, hospitality tech, and edtech. Over the years, Dennis has had the opportunity to lead and build product departments from 2 to 30 spanning product management, product marketing, product design and product operations. Dennis is most passionate about helping product teams use storytelling to connect tactical initiatives to strategic objectives for greater stakeholder alignment and buy-in. He is the founder of Lodestone, a product management platform focused on helping teams tell better stories and make better decisions.

Event Tickets:

This event is open to all TPMA members and has an enrolment fee of $120. Community Builder members get 25% off on the fee. There are only 45 spots available for this workshop. If you want to attend, you must create a TPMA account.

Event Location

This will be a half day in-person work and will be held @ Schulich Downtown Campus - Suite 500 – 222 Bay St Toronto ON M5K 1K2 

For accessibility concerns, please contact us at info@tpma.ca.