Finding product-market fit is the ultimate test of any new product. If you're grappling with conflicting data, stakeholder pressure, and gut-check moments, join us for honest conversations with 3 product leaders who’ve been there and succeeded despite the odds.
This session is ideal for product managers and leaders who are actively leading new product initiatives and want to strengthen their decision-making toolkit . Whether you're working to validate product direction without getting stuck in analysis paralysis, seeking practical frameworks for feature prioritization, or looking to spot potential pitfalls before they derail your progress, this session is for you.
Presentations:
1. PMF Lifecycles: From Traction to Sunsetting
This case study examines the lifecycle of an image analysis product developed by StackAdapt in 2016-17. The product was designed to evaluate ad effectiveness and complement the company’s core offerings. The discussion will focus on how product-market fit was achieved, the lessons learned during its growth, and the rationale behind its eventual sunsetting, illustrating that PMF is not a static state.
2. Building Boiler Room's Netflix for Underground Music Culture
This case study explores Boiler Room’s foray into niche music film content with its platform, fourthree. It examines the practical challenges of executing a clear vision on a tight budget, maintaining scalability, and evaluating the long-term value of the investment. The discussion includes insights from the platform’s proof of concept, early traction, and operational hurdles post-launch.
3. Short Circuiting Product Research
This case study delves into how domain expertise and specialized knowledge can provide a powerful advantage in finding product-market fit. By leveraging this expertise, Mycroft developed a product that directly addressed customer needs, minimizing the reliance on extensive product research.
Event Tickets:
This event is open to everyone, but membership is required to attend.
Tickets cost $15 for Free Tier Members and $12.50 for Community Builder Members. Update your membership here.
Your ticket includes a drink and a selection of light snacks.
Event Location:
In-person @ OneEleven (325 Front St W 4th Floor, Toronto, ON M5V 3S9)
Accessibility: For any accessibility concerns, please reach out to us at info@tpma.ca.
Event Agenda:
- 5:30 - 6:00 PM: Networking (in-person only)
- 6:00 - 6:30 PM: Case Study Presentations by Andy Woo, Pam Hernandez, and Mike Kim
- 6:30 - 7:15 PM: Moderated Panel Discussion + Audience Q&A
- 7:15 - 8:00 PM: Networking (in-person only)
