VENUE CHANGE: TORONTO CITY HALL, COMMITTEE ROOM 2, 100 Queen Street W.
Join us on January 29th to learn more about how empathy for your customers can change the way you do your job. How far are you willing to go to build customer empathy?
Gaining real customer empathy will help you become a better product manager in any industry. Understanding the hurdles your customers overcome to achieve their goals ensures your teams can find the right solutions.
Do you judge your customers or have pre-conceptions about what they want to do or why they want to do it? You don’t have to agree with your customers to understand and acknowledge their feelings, but you do need to spend time and take a few risks.
During this presentation, Caroline will share her perspectives and experiences on how to infuse true empathy into your work, using real past client case studies to add truth and depth. She will show you the lengths to which dedicated teams will go to build customer empathy, including a full drag transformation.
What will you do differently with what you learn at this meeting?
As a Partner at The Sound, Caroline and her team believe that the most exciting insights & opportunities come from pushing past simple observation and curiosity and pushing into the intersection of unvarnished experience.
Registration begins at 6, session begins at 6:30.
Caroline Fletcher is a passionate and experienced Vice President with global experience in executing unique and exploratory qualitative research. With over 15 years of experience, she is deeply skilled in harnessing empathy and human understanding to generate business-changing insights that impact marketing, strategy and innovation. She has worked across many categories including FMCG, alcohol, technology, and has a particular passion for beauty and fashion challenges.
Copyright Toronto Product Management Association (TPMA) © 2022
